The Guru of Guru’Guay
Karen A Higgs grew up in the South Wales Valleys. At 22 she found herself stranded in Mexico City airport with just a pocket Spanish dictionary for company. Since then she’s lived most of her life in Latin America. She sang 60s covers in a psychedelic rock bar in Costa Rica. In Buenos Aires, she impressed her teenage English language students by riding a 500 cc motorbike around town. In 2000, she moved to Uruguay to lead the communications team at an international non-profit.
In 2010 she made a radical change of career, running an award-winning guesthouse in Montevideo’s Old City. Pleas from grateful guests to share her insider information about the city more widely inspired the popular Guru’Guay website in late 2013.
Since then Karen has written The Guru’Guay Guide to Montevideo (2nd ed Oct. 2019) – the only English-language city guide to the capital – and its companion The Guru’Guay Guide to Uruguay: Beaches, Ranches & Wine Country (Nov. 2017). They are Amazon bestsellers. In 2020, Karen narrated and published the Montevideo guide as an audiobook. It is Uruguay’s first ever long-length audiobook in the world.
Karen is the only Uruguay guidebook author who actually lives in Uruguay and the difference to the other commercial guidebooks is palpable.
Guru’Guay in the media
Check out the Guru’Guay media page where you can find articles and videos about Karen and listen to podcast interviews.
Internationally Karen has been quoted in the New York Times, the BBC, and the subject of shows by the BBC and The Vacation Rental Show. In 2019, she was named one of Uruguay’s top influencers by MyUS.com.
She’s regularly invited as a guest on the world’s most popular travel podcasts including Amateur Traveller and Extra Pack of Peanuts.
The Uruguayan public has also fallen in love with Guru’Guay and Karen appears regularly on local TV and radio. In 2020, she wrote a series on travelers stranded in Uruguay for the pandemic for the coveted back page of El Pais, Uruguay’s oldest newspaper.
Guru’Guay is proud to be part of Uruguay Natural, Uruguay’s country brand.
Our latest guidebook is sponsored by the Uruguay Ministry of Tourism and the Government of Montevideo and our new audiobook has been endorsed by Montevideo City Hall (IMM).
Karen can also be your personal guide. She is available to provide expert guidance to people like yourself who are deciding if Uruguay is a great place for them to visit or live.
Join the Guru’Guay online
Facebook Page The official Guru’Guay page where we curate selected blog posts, top picks and articles about Uruguay from the Guru’Guay website and other sources
Instagram This is the Guru’Guay snapping as she goes about her daily business
Discover Uruguay Facebook group The Guru’Guay community share top picks, tips and general fun stuff you’ll want to know about living and visiting Uruguay. The Guru moderates to keep it a friendly group
2020. Working in the travel sector, you can imagine how we were hit. Guru’Guay chews over the pivots to stay afloat & celebrates Uruguay’s ‘good’ pandemic.
Guru’Guay and its creator, Karen A Higgs, have become a reference around the world and in Uruguay for our perceptive take on tourism and living as an expat.
Chris Christensen interviews Guru’Guay creator Karen A Higgs about travel and tourism in Uruguay. AT is one of the world’s top 5% most popular podcasts.